The number of active users from last year released by apple showed that there are close to 1.4 billion people in the world that use an iPhone. The number is only growing and adding more revenue to innovate and come up with new products every now and then. A business that started from a garage by two college dropouts to a multinational technology company that boasts of a 2 trillion dollar net worth. Apple has definitely been breaking many milestones and continues to surprise its audience with its innovative technologies and products year on year. The recent launch on the 13th of Oct 2020 by Apple brought Christmas early for many Apple lovers.

The Launch

The pandemic sure didn’t disrupt that launch for Apple, as they ensured they had it streaming live over the internet for users and viewers to be part of the event. The CEO of Apple Tim Cook started the launch by announcing the new HomePod Mini, which is an affordable version of the HomePod smart speaker powered by Siri. The launch was streamed live from Apple Park, California on their website and YouTube as well. With over a 53million views in a week, the event was a sure success as many were in great anticipation for the “Hi, Speed.” event. Apple unveiled the iPhone 12 Line up and also the HomePod Mini as part of the event.

Products Unveiled

HomePod Mini

The first product that was unveiled at the launch event was the HomePod mini which was the affordable version of the Smart Speaker HomePod. The HomePod is likely to compete with the other smart speakers in the market like Google’s Nest Audio, and the Amazon Echo. The HomePod mini boasts of an elegant acoustic waveguide design that ensures a consistent 360 degrees sound experience with a Backlit Touch surface to control Volume, Play/Pause, and also to Illuminate on invoking Siri through voice recognition. The smart speaker comes with dynamic drivers that reduce sound distortion. The device is also equipped with passive radiators for improved bass response and immersive sound experience.

The performance of the speaker is sure to be great as they have used the Apple s5 Chip for computational Audio, the intelligent system also allows a stereo sound when two HomePod Minis are kept close to each other. The U1 Ultra Wideband Chip provides seamless connectivity with your iPhone when it is brought close to the device. In terms of the colors, the HomePod mini comes with the signature white and space grey color palettes and is priced at an affordable price of $99.00.

iPhone 12 Models

The event was aptly named “Hi, Speed.” to inaugurate and welcome the new way of communication, the 5G. Apple sure got the speed on point with the new phones to be compatible with the 5g speeds for improved performance, connectivity, and digital experience. The iPhone 12 series comes with an advanced chipset, with the introduction of the A14 Bionic chipset to ensure an accelerated improvement to help its functioning, performance, and improved camera performance. The iPhone 12 models range from the Mini to iPhone 12, to 12 Pro, and finally 12 Pro Max.

The Details

There aren’t many stark differences between the iPhone 12 and 12 Pro. However, the Mini and Pro max vary a bit with the screen size and some specs. The iPhone 12 Mini is claimed to be “11% thinner, 15% smaller and 16% lighter than its predecessor, Apple is also claiming the Mini to be the “smallest, thinnest lightest 5G phone in the world”, with a screen size of 5.4 inches in the display. Apple has upgraded its display from the liquid retina LCD display to Super Retina XDR OLED screens. The upgrade is the same across all the phones barring the screen sizes. The upgrade has significantly bumped up the pixels to a number twice than that of the iPhone 11 with a pixel ratio of 2million:1. The A14 Chipset is set to help with Image Signal Processor across all the iPhone models for a better experience while capturing photos or videos.

The iPhone 12 and the Mini are equipped with Wide and Ultra-Wide Camera lenses that are enhanced for better performance under low light as well. The Mini and iPhone 12 are made of an aluminum frame with ceramic coating for better durability and design, they come in 5 colors – Black, White, Red, Green, and Blue and are priced at $699 for the Mini and $799 in the US.

The iPhone 12 and Pro possess a screen size of 6.1 inches, while the Pro Max boasts of a 6.7 inch display. Nonetheless, the Pro and Pro Max stand at higher ground compared to the Mini and the 12, as they are equipped with an additional 52mm third telephoto camera lens for elegant looking portrait shots. The Pro and Pro Max are also equipped with a Lidar Scanner to measure distances using the laser reflection technology, they also have better build quality, as they come with a surgical grade stainless steel Band and Backglass that are again coated with Ceramic for added durability and design. They are also more dust and water-resistant as the phones are equipped with IP68 standards. The Pro and Pro Max come in Silver, Graphite, Gold, and Pacific Blue color options to choose from and cost $999 and $1099 respectively.

The phone charging system has been upgraded with the MagSafe technology for Magnetic Charging. The charging module will need to be bought separately as it doesn’t come with the phone, the charging module can be used for other functions such as type-C connectivity. All the iPhone 12 models come with a Dolby Vision with video recording capabilities for a better video recording experience.

Done and Dusted

The event lasted for about an hour and to some extent was a bit predictive of the 5G compatibility. The event came to a close by announcing that the pre-order requests for the iPhone 12 and the Pro will start from Oct 16th and will be available in the market on the 23rd of October. However, for those looking to purchase the iPhone 12 Mini or the Pro Max, will have to wait a bit longer as they are set to be available in the market only by the 13th of Nov, for which the pre-order requests start only from the 6th of Nov.