Digital Marketing – Executive

Job Requirements:

• Bachelors degree from an accredited institution in Marketing, digital technologies or relevant field is preferred
• 1+ years of digital marketing experience
• Good knowledge of all different digital marketing channels
• Good knowledge and experience with online marketing tools and best practices

Key Responsibilities & Tasks:

• Assist in the formulation of strategies to build a lasting digital connection with customers
• Plan and monitor the ongoing company presence on social media (Twitter, LinkedIn, etc.)
• Launch optimized online adverts through Google Ad words, Facebook, etc. to increase company and brand awareness
• Be actively involved in SEO efforts (keyword, image optimization, etc.)
• Prepare online newsletters and promotional emails and organize their distribution through various channels
• Provide creative ideas for content marketing and update website
• Collaborate with designers to improve user experience
• Measure the performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, etc.)
• Acquire insight into online marketing trends and keep strategies up-to-date
• Maintain partnerships with media agencies and vendors
• Direct lead generation
• Coordinating with team of content writers and SEO executive

Desirable Skills:

• Critical thinker and problem-solving skills
• Good time-management skills
• Great interpersonal and communication skills
• Experience of using marketing software tools
• Experience running email marketing campaigns
• Knowledge of how Search Engine Optimisation works.
• Basic design knowledge preferred (Canva/photoshop).
• Editing and Content writing skills: You need to devise and edit content for various digital platforms.
• Good knowledge on Micro Soft Excel is needed

Personal Attributes needed:

• Sense of ownership and pride in your performance and its impact on a company’s success
• Creative individual who thrives within a team environment and employs an enthusiastic working style.