Blogs

Job Requirements:

• Measure brand awareness and perception and ensure we have clear, actionable data and feedback to evaluate campaigns and inform future initiatives
• Create and execute brand marketing campaigns across channels based on a deep understanding of users, market and services
• Reviewing creative materials, providing brand feedback and guidance
• Ensure content across channels such as our website, blog, social media and developer communities are all consistent with our brand messaging and positioning guidelines
• Formulation of marketing strategies, Communication development for both domestic and international market
• Managing the creative and editorial team to develop brand communication
• Support and drive sales – work in close partnership with cross functional teams to ensure marketing campaign design and execution properly, driven consistently and in a high-quality manner.
• Ability to handle social media presence ensuring high levels of web traffic, customer engagement
• Oversee all Social Media platforms viz Facebook, Twitter, LinkedIn, Instagram, YouTube etc.
• Design, build and maintain social media presence
• Identify trends and insights, and optimize spend and performance based on the insights
• Support the implementation, development and maintenance of InfoSec & Cyber Security policies, standards, and guidelines in alignment with applicable laws, common security frameworks and leading practices as per Organizational requirements

Education & Experience:

• Ability to understand long term goals
• Digital and Social Savvy, with a strong flair on brand communication and strategy
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
• Experience with A/B and multivariate experiments
• Solid knowledge of website analytics tools (e.g., Google Analytics)
• Strong analytical skills and data-driven thinking
• Up-to-date with the latest trends and best practices in online marketing and measurement

Desirable Skills:

• Experience in selling QA Testing Services across India / Abroad

Personal Attributes needed:

• Demonstrated Leadership, Interpersonal, Communication and Presentation skills.
• Must have good negotiation & closing skills
• Pleasing personality
• Should be highly enthusiastic, diligent and excellent to work for long tenure