admin | Posted on December 7, 2022December 20, 2022 | 2 min Read Associate Lead – SEO Job Requirements: Bachelor’s degree in Business, Marketing, Communications, or a related field A minimum of 5 years experience in Search Engine Optimization, preferably in a Tech Product based company. Experience with Google Analytics, Google Webmaster, Ahrefs and CMS tools like Word press Experience with Screaming Frog, Dragon Metrics, SEMRush, Google My Business and an asset HTML an asset Key Responsibilities & Tasks: Create a robust search engine optimization strategy for pCloudy’s website, including a roadmap of initiatives to drive organic search presence and revenue growth Support the Content team with keyword and topic searches, helping them structure published editorial content Monitor and report on SEO action items performance through the use of SEO softwares and Excel/Google Sheets Analyze competitors and find new off-site and on-site opportunities to sustain organic channel growth Participate in the development and implementation of SEO business plans across the company Communicate SEO performance and initiative status to stakeholders in weekly business reviews Design, execute, and report on SEO experiments, evaluating them against business KPIs Deliver comprehensive organic traffic growth and commercial KPIs Desirable Skills: Highly analytical and detail oriented Skills to leverage quantitative thinking to manage campaign success Excellent communication and interpersonal skills Thorough knowledge of search ranking and optimization factors and key algorithm updates In-depth experience with website analytics tools (e.g, Google Analytics) Excellent written and oral communication skills Up-to-date with the latest trends and best practices in SEO (and SEM) Personal Attributes needed: Highly motivated and organized Creative thinker with excellent problem solving abilities Strong ability to present, synthesize and influence change Proven ability to consistently perform independently and as part of a team Ability to multitask and work efficiently under pressure in a fast-paced, growing environment A self-starter and driven individual able to anticipate trends and audience requirements to produce effective ideas, invent approaches, and adopt stand out solutions – to drive market leading SEO approach.
admin | Posted on December 7, 2022December 20, 2022 | 2 min Read Content Writer Job Requirements: Bachelors from an accredited university. A qualification in journalism/communications/creative writing is preferable Excellent written communication skills 3+ years technical writing experience or other relevant experience, whether it’s as a software developer, an advocate, technical support, or in any role that involves educating developers Experience working as or with SRE and Development teams Technically proficient enough to dig into our product and not only understand how it works, but how to use it yourself Key Responsibilities & Tasks: Create, develop and manage content (web pages, blog posts, case studies, help docs, whitepapers, ebooks, marketing collaterals, social media posts, etc). Write insightful and compelling stories that attract and engage target audience Work across departments to communicate content needs and ensure assets are being gathered in a timely manner to meet deadlines Check all content for consistency, accuracy, and overall quality assurance Ensure content reflects the organization in terms of tone, style and grammar. Create, prioritize, and manage digital assets for web content Work with design team to create visual content (graphics or simple videos to be included with social media posts). Strong knowledge of today’s website standards. Replicate established tones/slang, industry related jargon, as well as develop specific communication tones for our audience. The want to learn and implement new technologies Search Engine Optimization (SEO) strategy and implementation Research, identify and establish partnerships with authoritative websites for link-building Update and maintain pCloudy’s presence on social networking sites Stay up-to-date with the latest industry trends, content performance metrics and customer challenges in order to build a more effective editorial calendar. Desirable Skills: Ability to learn new technologies quickly and break down how they work to both technical and nontechnical people Must possess excellent verbal and written communication skills Strong ability to plan, prioritize, and carry out complex writing projects with high attention to detail Personal Attributes needed: Insatiably curious, you don’t learn about new concepts because it’s your job, but because you’re generally passionate about learning new things The push to keep experimenting, learning, improving and dreaming A “work hard, play harder” attitude – we’re ambitious and driven, but we’re also always down for a good time Tight collaboration and high-impact delivery in a fast-paced environment
admin | Posted on December 7, 2022December 20, 2022 | 2 min Read Digital Marketing – Executive Job Requirements: Bachelors degree from an accredited institution in Marketing, digital technologies or relevant field is preferred 1+ years of digital marketing experience Good knowledge of all different digital marketing channels Good knowledge and experience with online marketing tools and best practices Key Responsibilities & Tasks: Assist in the formulation of strategies to build a lasting digital connection with customers Plan and monitor the ongoing company presence on social media (Twitter, LinkedIn, etc.) Launch optimized online adverts through Google Ad words, Facebook, etc. to increase company and brand awareness Be actively involved in SEO efforts (keyword, image optimization, etc.) Prepare online newsletters and promotional emails and organize their distribution through various channels Provide creative ideas for content marketing and update website Collaborate with designers to improve user experience Measure the performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, etc.) Acquire insight into online marketing trends and keep strategies up-to-date Maintain partnerships with media agencies and vendors Direct lead generation Coordinating with team of content writers and SEO executive Desirable Skills: Critical thinker and problem-solving skills Good time-management skills Great interpersonal and communication skills Experience of using marketing software tools Experience running email marketing campaigns Knowledge of how Search Engine Optimisation works. Basic design knowledge preferred (Canva/photoshop). Editing and Content writing skills: You need to devise and edit content for various digital platforms. Good knowledge on Micro Soft Excel is needed Personal Attributes needed: Sense of ownership and pride in your performance and its impact on a company’s success Creative individual who thrives within a team environment and employs an enthusiastic working style.
admin | Posted on December 7, 2022December 20, 2022 | 2 min Read Graphic Designer Job Requirements: Bachelor’s degree in Fine Art Design, Marketing, related discipline or equivalent work experience Extensive experience with Adobe software (Photoshop, Illustrator, InDesign, Acrobat) or similar technologies and Windows / Mac literate 1+ years graphic design experience, preferably with a marketing or creative agency(we require work samples to apply for this position) Experience designing various marketing materials across multiple delivery channels (digital – must be mobile-, tablet- and desktop-friendly), video, large format, experiential, social media, etc.) Working knowledge of CSS3, HTML5 and JavaScript Key Responsibilities & Tasks: Design, develop and maintain branded templates including website, Powerpoint, solution fact sheets, brochures, case studies, whitepapers, infographics, HTML emails, email signatures, advertisements and event/trade show signage among others Conceptualize, design, develop and deliver high-quality, compelling creative assets for digital channels that are consistently aligned to our brand and tailored to project objectives Collaborate with marketing and product marketing teammates to support our website design and content marketing (infographics, blogs, social media assets, videos, etc.) Use marketing/sales metrics to guide the design of future creative assets to better meet and/or exceed marketing and sales objectives Manage graphic design workload, negotiate deadlines with internal stakeholders and determine when external freelance design resources are required to meet business demands Manage external design and delivery resources as needed Design and Develop videos, posters and other templates for internal communication Desirable Skills: Strong understanding of typography, photography, color, shape, balance and working within a grid system to effectively design systems and layouts that maximize legibility and the communication of a message Strong understanding of brand guidelines and previous experience working creatively within them Familiarity with commercial printing requirements and specs, preproduction, and print industry standards Knowledge of digital design best practices Excellent oral and written communication as well as presentation skills Strong time management and multitasking capabilities with the ability to manage a project from start to finish so the expectations of all stakeholders as well as delivery deadlines are met effectively Keeps up-to-date on design trends, target audience objectives and challenges, our solutions and is willing to quickly adapt to new technologies Personal Attributes needed: Works well in a collaborative team environment as well as demonstrates independent initiative and follow through Ability to receive and apply constructive criticism from peers and clients Should be a Creative thinker and problem solver
admin | Posted on December 6, 2022December 20, 2022 | 2 min Read Marketing Manager Job Requirements: Measure brand awareness and perception and ensure we have clear, actionable data and feedback to evaluate campaigns and inform future initiatives Create and execute brand marketing campaigns across channels based on a deep understanding of users, market and services Reviewing creative materials, providing brand feedback and guidance Ensure content across channels such as our website, blog, social media and developer communities are all consistent with our brand messaging and positioning guidelines Formulation of marketing strategies, Communication development for both domestic and international market Managing the creative and editorial team to develop brand communication Support and drive sales – work in close partnership with cross functional teams to ensure marketing campaign design and execution properly, driven consistently and in a high-quality manner. Ability to handle social media presence ensuring high levels of web traffic, customer engagement Oversee all Social Media platforms viz Facebook, Twitter, LinkedIn, Instagram, YouTube etc. Design, build and maintain social media presence Identify trends and insights, and optimize spend and performance based on the insights Support the implementation, development and maintenance of InfoSec & Cyber Security policies, standards, and guidelines in alignment with applicable laws, common security frameworks and leading practices as per Organizational requirements Education & Experience: Ability to understand long term goals Digital and Social Savvy, with a strong flair on brand communication and strategy Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate Experience with A/B and multivariate experiments Solid knowledge of website analytics tools (e.g., Google Analytics) Strong analytical skills and data-driven thinking Up-to-date with the latest trends and best practices in online marketing and measurement Desirable Skills: Experience in selling QA Testing Services across India / Abroad Personal Attributes needed: Demonstrated Leadership, Interpersonal, Communication and Presentation skills. Must have good negotiation & closing skills Pleasing personality Should be highly enthusiastic, diligent and excellent to work for long tenure