Job Requirements:
- Bachelor’s degree in Business, Marketing, Communications, or a related field
- A minimum of 5 years experience in Search Engine Optimization, preferably in a Tech Product based
company.
- Experience with Google Analytics, Google Webmaster, Ahrefs and CMS tools like Word press
- Experience with Screaming Frog, Dragon Metrics, SEMRush, Google My Business and an asset
- HTML an asset
Key Responsibilities & Tasks:
- Create a robust search engine optimization strategy for pCloudy’s website, including a roadmap of initiatives to drive organic search presence and revenue growth
- Support the Content team with keyword and topic searches, helping them structure published editorial
content
- Monitor and report on SEO action items performance through the use of SEO softwares and
Excel/Google Sheets
- Analyze competitors and find new off-site and on-site opportunities to sustain organic channel growth
- Participate in the development and implementation of SEO business plans across the company
- Communicate SEO performance and initiative status to stakeholders in weekly business reviews
- Design, execute, and report on SEO experiments, evaluating them against business KPIs
- Deliver comprehensive organic traffic growth and commercial KPIs
Desirable Skills:
- Highly analytical and detail oriented
- Skills to leverage quantitative thinking to manage campaign success
- Excellent communication and interpersonal skills
- Thorough knowledge of search ranking and optimization factors and key algorithm updates
- In-depth experience with website analytics tools (e.g, Google Analytics)
- Excellent written and oral communication skills
- Up-to-date with the latest trends and best practices in SEO (and SEM)
Personal Attributes needed:
- Highly motivated and organized
- Creative thinker with excellent problem solving abilities
- Strong ability to present, synthesize and influence change
- Proven ability to consistently perform independently and as part of a team
- Ability to multitask and work efficiently under pressure in a fast-paced, growing environment
- A self-starter and driven individual able to anticipate trends and audience requirements to produce effective ideas, invent approaches, and adopt stand out solutions – to drive market leading SEO approach.
Job Requirements:
- Bachelors from an accredited university. A qualification in journalism/communications/creative writing
is preferable
- Excellent written communication skills
- 3+ years technical writing experience or other relevant experience, whether it’s as a software
developer, an advocate, technical support, or in any role that involves educating developers
- Experience working as or with SRE and Development teams
- Technically proficient enough to dig into our product and not only understand how it works, but how
to use it yourself
Key Responsibilities & Tasks:
- Create, develop and manage content (web pages, blog posts, case studies, help docs,
whitepapers, ebooks, marketing collaterals, social media posts, etc).
- Write insightful and compelling stories that attract and engage target audience
- Work across departments to communicate content needs and ensure assets are being gathered in
a timely manner to meet deadlines
- Check all content for consistency, accuracy, and overall quality assurance
- Ensure content reflects the organization in terms of tone, style and grammar.
- Create, prioritize, and manage digital assets for web content
- Work with design team to create visual content (graphics or simple videos to be included with
social media posts).
- Strong knowledge of today’s website standards.
- Replicate established tones/slang, industry related jargon, as well as develop specific
communication tones for our audience.
- The want to learn and implement new technologies
- Search Engine Optimization (SEO) strategy and implementation
- Research, identify and establish partnerships with authoritative websites for link-building
- Update and maintain pCloudy’s presence on social networking sites
- Stay up-to-date with the latest industry trends, content performance metrics and customer
challenges in order to build a more effective editorial calendar.
Desirable Skills:
- Ability to learn new technologies quickly and break down how they work to both technical and nontechnical
people
- Must possess excellent verbal and written communication skills
- Strong ability to plan, prioritize, and carry out complex writing projects with high attention to detail
Personal Attributes needed:
- Insatiably curious, you don’t learn about new concepts because it’s your job, but because you’re
generally passionate about learning new things
- The push to keep experimenting, learning, improving and dreaming
- A “work hard, play harder” attitude – we’re ambitious and driven, but we’re also always down for a
good time
- Tight collaboration and high-impact delivery in a fast-paced environment
Job Requirements:
- Bachelors degree from an accredited institution in Marketing, digital technologies or relevant
field is preferred
- 1+ years of digital marketing experience
- Good knowledge of all different digital marketing channels
- Good knowledge and experience with online marketing tools and best practices
Key Responsibilities & Tasks:
- Assist in the formulation of strategies to build a lasting digital connection with customers
- Plan and monitor the ongoing company presence on social media (Twitter, LinkedIn, etc.)
- Launch optimized online adverts through Google Ad words, Facebook, etc. to increase company and
brand awareness
- Be actively involved in SEO efforts (keyword, image optimization, etc.)
- Prepare online newsletters and promotional emails and organize their distribution through various
channels
- Provide creative ideas for content marketing and update website
- Collaborate with designers to improve user experience
- Measure the performance of digital marketing efforts using a variety of Web analytics tools (Google
Analytics, etc.)
- Acquire insight into online marketing trends and keep strategies up-to-date
- Maintain partnerships with media agencies and vendors
- Direct lead generation
- Coordinating with team of content writers and SEO executive
Desirable Skills:
- Critical thinker and problem-solving skills
- Good time-management skills
- Great interpersonal and communication skills
- Experience of using marketing software tools
- Experience running email marketing campaigns
- Knowledge of how Search Engine Optimisation works.
- Basic design knowledge preferred (Canva/photoshop).
- Editing and Content writing skills: You need to devise and edit content for various digital
platforms.
- Good knowledge on Micro Soft Excel is needed
Personal Attributes needed:
- Sense of ownership and pride in your performance and its impact on a company’s success
- Creative individual who thrives within a team environment and employs an enthusiastic working
style.
Job Requirements:
- Bachelor’s degree in Fine Art Design, Marketing, related discipline or equivalent work experience
- Extensive experience with Adobe software (Photoshop, Illustrator, InDesign, Acrobat) or similar
technologies and Windows / Mac literate
- 1+ years graphic design experience, preferably with a marketing or creative agency(we require work
samples to apply for this position)
- Experience designing various marketing materials across multiple delivery channels (digital – must
be mobile-, tablet- and desktop-friendly), video, large format, experiential, social media, etc.)
- Working knowledge of CSS3, HTML5 and JavaScript
Key Responsibilities & Tasks:
- Design, develop and maintain branded templates including website, Powerpoint, solution fact sheets,
brochures, case studies, whitepapers, infographics, HTML emails, email signatures, advertisements
and event/trade show signage among others
- Conceptualize, design, develop and deliver high-quality, compelling creative assets for digital
channels that are consistently aligned to our brand and tailored to project objectives
- Collaborate with marketing and product marketing teammates to support our website design and
content marketing (infographics, blogs, social media assets, videos, etc.)
- Use marketing/sales metrics to guide the design of future creative assets to better meet and/or
exceed marketing and sales objectives
- Manage graphic design workload, negotiate deadlines with internal stakeholders and determine
when external freelance design resources are required to meet business demands
- Manage external design and delivery resources as needed
- Design and Develop videos, posters and other templates for internal communication
Desirable Skills:
- Strong understanding of typography, photography, color, shape, balance and working within a grid
system to effectively design systems and layouts that maximize legibility and the communication of a
message
- Strong understanding of brand guidelines and previous experience working creatively within them
- Familiarity with commercial printing requirements and specs, preproduction, and print industry
standards
- Knowledge of digital design best practices
- Excellent oral and written communication as well as presentation skills
- Strong time management and multitasking capabilities with the ability to manage a project from start
to finish so the expectations of all stakeholders as well as delivery deadlines are met effectively
- Keeps up-to-date on design trends, target audience objectives and challenges, our solutions and is
willing to quickly adapt to new technologies
Personal Attributes needed:
- Works well in a collaborative team environment as well as demonstrates independent initiative and
follow through
- Ability to receive and apply constructive criticism from peers and clients
- Should be a Creative thinker and problem solver
Job Requirements:
- Measure brand awareness and perception and ensure we have clear, actionable data and feedback to evaluate campaigns and inform future initiatives
- Create and execute brand marketing campaigns across channels based on a deep understanding of users, market and services
- Reviewing creative materials, providing brand feedback and guidance
- Ensure content across channels such as our website, blog, social media and developer communities are all consistent with our brand messaging and positioning guidelines
- Formulation of marketing strategies, Communication development for both domestic and international market
- Managing the creative and editorial team to develop brand communication
- Support and drive sales – work in close partnership with cross functional teams to ensure marketing campaign design and execution properly, driven consistently and in a high-quality manner.
- Ability to handle social media presence ensuring high levels of web traffic, customer engagement
- Oversee all Social Media platforms viz Facebook, Twitter, LinkedIn, Instagram, YouTube etc.
- Design, build and maintain social media presence
- Identify trends and insights, and optimize spend and performance based on the insights
- Support the implementation, development and maintenance of InfoSec & Cyber Security policies, standards, and guidelines in alignment with applicable laws, common security frameworks and leading practices as per Organizational requirements
Education & Experience:
- Ability to understand long term goals
- Digital and Social Savvy, with a strong flair on brand communication and strategy
- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
- Experience with A/B and multivariate experiments
- Solid knowledge of website analytics tools (e.g., Google Analytics)
- Strong analytical skills and data-driven thinking
- Up-to-date with the latest trends and best practices in online marketing and measurement
Desirable Skills:
- Experience in selling QA Testing Services across India / Abroad
Personal Attributes needed:
- Demonstrated Leadership, Interpersonal, Communication and Presentation skills.
- Must have good negotiation & closing skills
- Pleasing personality
- Should be highly enthusiastic, diligent and excellent to work for long tenure
