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Consumer Experience and the growing need for Testing

Consumer Experience is the new mantra for marketing methodologies. Identifying potential customers and addressing their specific needs with the help of journey mapping and user personas is becoming the norm in various industries. Omni-channel communication, customized notification are some of the key aspects that will take the centerstage. In this Webinar we will look at a few aspects of Consumer Experience and the growing need for Testing.

In this webinar, we will talk about

  • What is Consumer Experience?
  • Few Examples explaining Consumer Experience
  • Technologies to enhance Consumer Experience
  • Impact on Testing