Get useful information on apps testing and development

R Dinakar | Posted on | 2 min Read

Why Choosing the Right Testing Devices Matters for Market Penetration

In the digital age, ensuring your mobile application functions seamlessly across a myriad of devices is paramount. The mobile device landscape is vast and ever-evolving, making the task of testing apps on every device a daunting challenge. Here’s why selecting the right testing devices is crucial:

Different regions around the world have varying popular devices. For instance, a device that’s popular in North America might not be as prevalent in Asia. This geographical variation can lead to unexpected issues when an app is launched globally. It’s essential to understand the device landscape of your target market. For example, while iPhones might be a dominant phone that’s being used extensively in the U.S. Android devices with various screen sizes and OS versions could be more popular in emerging markets like India and Asia in general. This means that while your app might work perfectly in one region, it could face issues in another due to the different devices being used there.


Key Considerations when choosing the right set of devices

Choosing the right devices to test apps on is a crucial step in the mobile app development process. It can significantly impact the quality and compatibility of your app across different devices and user experiences. Here are some key challenges and aspects to consider when selecting the set of devices to test your apps:

  1. Market Share and User Base: Start by analyzing the market share and user base of various device manufacturers and operating systems. Focus on the platforms that have the largest user base relevant to your target audience. For example, Android and iOS dominate the mobile market, but the popularity of specific manufacturers and models can vary by region.


  2. Operating System Versions: Consider the distribution of different operating system versions among your target audience. Test on a mix of older and newer OS versions to ensure compatibility. Check usage statistics to prioritize the most commonly used versions.


  3. Device Models: Choose a variety of device models from popular manufacturers. Include both flagship and budget models to account for differences in hardware capabilities and performance.


  4. Screen Sizes and Resolutions: Include devices with different screen sizes, aspect ratios, and resolutions. Ensure that your app’s UI adapts gracefully to various screen dimensions without loss of functionality or visual glitches.


  5. Hardware Capabilities: Test on devices with different hardware features, such as cameras, sensors, and connectivity options (e.g., GPS, NFC, Bluetooth). This is especially important if your app relies on specific hardware functionalities.


  6. Performance Variability: Consider the performance characteristics of devices, including CPU power, RAM, and GPU capabilities. Test on devices with varying levels of performance to identify and address performance bottlenecks and ensure smooth operation.


  7. Local Regulations and Preferences: If your app targets specific regions or countries, be aware of local regulations and preferences. For example, some regions may have specific requirements regarding language, accessibility, or content restrictions.


The Challenge of Device Fragmentation

Device fragmentation refers to the wide variety of devices with different screen sizes, resolutions, hardware capabilities, and operating system versions that exist in the mobile and IoT (Internet of Things) ecosystem. Device fragmentation poses significant challenges for app testing, as it can make it difficult to ensure that an app functions correctly and consistently across all devices. Some of these challenges include – 


  • Dynamic Diverse Landscape: With countless device models, screen sizes, operating systems, and versions available, the mobile app industry faces significant fragmentation.


  • Inconsistent User Experience: Inconsistent app performance across devices can lead to poor user experiences, potentially resulting in app abandonment or negative reviews.

Enable Parallel Testing

Run your tests across multiple devices parallelly and save time.

The Dynamic Nature of the Mobile Device Market

  • Ever-changing Landscape: New devices are launched frequently, older models become obsolete, and operating system updates are rolled out regularly.


  • Stay Updated: It’s essential for developers and QA professionals to remain informed about which devices are currently relevant and popular in the market.


The Perfect Solution: pCloudy’s Device Planner

pCloudy’s Device Planner is a powerful solution that simplifies the challenging task of device selection and management in the context of app testing. This tool streamlines the process by allowing users to select devices effortlessly based on their specific needs. Here are some benefits of the device planner.

  1. Targeted Device Selection: With just a few clicks, users can specify their target country and desired market penetration percentage. This data-driven approach is crucial because it helps you focus your testing efforts on the devices that matter most to your intended user base.


  2. Curated Device List: Once you’ve input your criteria, pCloudy’s Device Planner generates a curated list of devices that match your requirements. This list takes into account factors such as device popularity, operating system versions, screen sizes, and more, ensuring that you test on devices that are representative of your target audience.


  3. Efficiency and Cost Savings: By automating the device selection process, pCloudy’s Device Planner helps you save time and resources. You no longer need to manually research and choose devices or purchase a large number of physical devices, which can be expensive and impractical.


  4. Reduced Fragmentation Issues: By testing on a curated set of devices that accurately represent your target market, you’re more likely to catch device-specific issues early in the development cycle. This reduces the likelihood of encountering fragmentation-related bugs and ensures a smoother user experience on a wide range of devices.


  5. Improved Testing Coverage: The curated device list ensures that you cover a broad spectrum of devices, including different screen sizes, resolutions, hardware capabilities, and OS versions. This broad coverage helps you identify compatibility and performance issues more comprehensively.


  6. Better User Experience: When you test on devices that closely match your users’ preferences, you’re more likely to deliver an app that provides a consistent and high-quality user experience. This, in turn, leads to higher user satisfaction and better app reviews.


  7. Flexibility and Scalability: pCloudy’s Device Planner is a flexible solution that adapts to your changing needs. As your app evolves or your target audience shifts, you can easily adjust your device selection criteria to ensure that your testing remains aligned with your goals.



pCloudy’s Device Planner is an invaluable asset for mobile app developers and testers dealing with the challenges of device fragmentation. By simplifying device selection and offering a data-driven approach, it empowers teams to make informed decisions and focus their testing efforts where it matters most. This ultimately results in a more efficient, cost-effective, and user-centric app testing process.

Comprehensive Test Coverage

Test your apps on 5000+ real device and browser combinations and ensure a complete test coverage.

R Dinakar

Dinakar is a Content Strategist at Pcloudy. He is an ardent technology explorer who loves sharing ideas in the tech domain. In his free time, you will find him engrossed in books on health & wellness, watching tech news, venturing into new places, or playing the guitar. He loves the sight of the oceans and the sound of waves on a bright sunny day.