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UST Global invests in pCloudy

Suyash Dubey
By Suyash Dubey
August 4, 2020
2 min Read
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UST Global invests in pCloudy

We feel elated to inform you all that UST Global, a digital transformation solutions company, has announced a strategic investment in Smart software testing solutions (SSTS) Inc. The UST Global team sees great potential in our SaaS platforms – pCloudy and OpKey. This investment will give a boost to our efforts in helping Fortune 1000 enterprises adopt continuous digital validation through these platforms. As part of the investment, Vijay Padmanabhan, Chief Corporate Officer of UST Global, will join the SSTS board.

A comprehensive testing platform


Increasing adoption of mobile technologies, DevOps, and digital transformation are just some of the key factors driving the automation testing market, which is expected to reach approximately $19.27 billion by 2023. To lead the way in automation testing, pCloudy is providing a comprehensive app testing platform powered by AI and predictive analytics which enabled users to test their app from anywhere, anytime. Another product from SSTS is OpKey, a cloud testing platform providing scriptless automation testing of web, mobile, Salesforce, Oracle EBS, and many more applications on a single cloud platform. It can execute cross-browser tests for over 500 OS-browser combinations. OpKey supports test automation across multiple technologies with its core automation engine.

Delivering quality at speed


Both pCloudy and OpKey are signature cloud-based technology products of SSTS, focussing on making software development life-cycle more efficient. pCloudy targets the accelerated mobile application software space while OpKey focusses on traditional PC-based software. Sunil Kanchi, Chief Investment Officer and Chief Information Officer, UST Global, said that continuous digital validation across mobile, cloud and web applications has become a necessity for enterprises undertaking digital transformation initiatives. “This is creating a tidal wave of new opportunity as evidenced by SSTS’ impressive growth and strong customer base. By combining OpKey and pCloudy with our quality engineering practice, we hope to accelerate digital transformation for our customers.”

Disrupting digital validation


pCloudy has had a successful partnership with UST Global since 2018. Investment from a technology giant during these testing times is a testament to the product capability and huge market potential. pCloudy and OpKey already help 250+ enterprise customers to adopt continuous web and mobile testing and continuous ERP testing with zero overhead and accelerated go-to-market. The investment and partnership with UST Global will help bring more innovative features and disrupt the digital testing space.

Suyash Dubey
Suyash Dubey

Suyash is a content strategist at pCloudy. He is a frequent contributor to the world's leading mobile technology blogs and tech forums. In his spare time, you will find him reading detective novels, watching a documentary or exploring a new destination.

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Webinar - Continuous Testing for Mobile Apps on Real Devices - New World Paradigm

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2019: The Year In Review

Mallikharjun
By Mallikharjun
December 26, 2019
6 min Read
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2019: The Year In Review

Just a few days left for the new year so we thought of recollecting all the major events and achievements of pCloudy in 2019. Before we start we want to thank all of you for the constant support and faith in us that gives us the confidence to reach new heights. With that said, here is a quick recap of 2019.

Achievements and Recognitions

1. Users
As we grow in popularity, we have witnessed tremendous growth in the user base and we are forging ahead towards the 100K user milestone. The total device hours utilized by our clients also crossed the 1 Million mark. There are many factors behind this growth like a quality product, 24/7 support, competitive pricing, etc.
pCloudy device hours
With more than 25K social media followers, we have built an evergrowing pCloudy community that helps us enrich our product and provide better services. We provide solutions to 20+ global giants with device labs located at 3 different strategic locations around the world.

pcloudy 2019
pCloudy is integrated into more than 15 tools and frameworks that enhance the testing experience. pCloudy’s manual and automation certification is also gaining popularity as it helps users to understand the product and perform testing effortlessly.

2. Recognitions

G2 Crowd has recognized pCloudy as a high performer in mobile app testing and test automation in 2019. There are many quality standards that need to be met to get into the high performer category. pCloudy was acknowledged as a high performer due to the trust and rapport we maintain with our clients.

pCloudy G2crowd
3. Clients and Partners
This year was really prosperous for us as we added many big names in our clientele like Conduent, Sapient, Swiggy, Migo, to name a few. Apart from that we also partnered with Global giants like Hexaware, HCL, Quality Arc, UST Global, and many more.

2019-12-27

Product Enhancements

Our focus is on constantly upgrading our product and introduce new features to make mobile app testing much faster and easier. Here is a list of some of our key product updates.

Android 10 before competitors: We were the first to provide devices loaded with Android 10 for testing on the cloud.
iPhone 11 and iOS 13 before competitors: We also surprised our users by being the first to bring the iPhone 11 with iOS 13 on the cloud to test their apps.
Faster Appium test execution: We further increased the efficiency of the Appium tests by reducing the execution time.
Espresso through Orchestrator with Live view: Now Espresso is available through Google’s latest Test Orchestrator which lets you use the full power of Espresso and run more modular and stable tests. Live View now is supported by Espresso also.
Audio Interaction testing: pCloudy is the first to introduce this unique feature that enables users to test their app using the Audio in/out function in the devices. This is a big development and it will help in testing voice-enabled apps.
Admin Module: Now there is a multilevel user administration system where a system admin can create a team and a team admin. The system admin has more authority than a team admin and it can distribute the testing minutes among the team members.
Video-based navigation for iOS: Now you can see actual device video on iOS devices which gives you much better performance for high-resolution iOS devices that last year.

Events

As always we were the show stopper at many events this year. We got good exposure and the crowd welcomed us with curious eyes. People came up with their queries and were eager to know more about the product.

Appium conference: We got good brand exposure as we were the platinum sponsor of the Appium conference 2019. We used this opportunity to grow our network among industry leaders and we also got some new clients at the conference. pCloudy’s booth was the crowd-puller and the keynote by Avinash was well received.

Appium Landscape
pSTC: The Pune Software Testing Conference organized by STePIN-Forum was another great event for us. We were the Exibhitor Sponsor of the conference and we used this platform to connect with the software executives from around the globe.

psts
D3: Organized by USTGlobal, one of our most valued partners, the D3 DevCon was a huge success for pCloudy and people showed great interest in our product.

D3
QAI STC: Being the Title Sponsor of the conference, we proved to be the cynosure of all eyes. The conference started with the keynote by Avinash on the future of testing. We got a chance to meet the testing experts from around the world and get familiar with their views on app testing trends.

qstc

Competitions and Celebrations

There is a saying, “work like a captain and party like a pirate”. pCloudians work hard to exceed our customer’s expectations and pCloudy makes sure that pCloudians celebrate their achievements. We are proud of our achievements even this year but will strive to have more exciting starts and remarkable successes in 2020. We will continue to improve our products and make your experience with pCloudy a remarkable one.

Hackathons: We organized two in-house hackathons this year where our teams got a chance to work together to solve a problem and show their competitive spirit. It was undoubtedly a unique and exciting experience for the teams.

Hackathon

CSR: This year at pCloudy we hosted children from Lakshya Udaan Home – an orphanage located in Bangalore as a part of our social initiative. It was a delightful experience as the kids drew their favorite superheroes, enjoyed the snacks and watched cartoon movies.

CSR

Sports and Games: There is a famous quote by Jim Rohn that says, “Take care of your body, It’s the only place you have to live.” We know that sports and games are the best way to keep the body and mind fit. This is why we at pCloudy participate in sports events like marathons and cricket tournaments. We also organized a games carnival at pCloudy and it was a big hit.

Games

Festivities: While we work hard to meet our deadlines and deliver quality services, we also celebrate all the festivities and achievements in a grand style. We had team outings, pot luck, and other celebrations that strengthen the comradery among the team.

Celebrations
pCloudy Christmas 2019

These are some of the highlights of the year 2019 at pCloudy. This year was full of achievements and celebrations as we reached many milestones in our journey. We hope that the next year will be as exciting as this one and we will observe the attainment of corporate aims.

Lastly, we wish you good health, happiness, and success. Wishing you a wonderful year ahead!

Happy New year 2020

Mallikharjun
Mallikharjun

Mallikharjun works at pCloudy as a Sr. Executive - Digital Marketing. He has 7+ years of experience in SEO, SEM, Social media and Email Marketing. He likes to read current affairs, technology blogs and enjoys Carnatic music.

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Important Takeaways From The Software Testing Conference 2019

Suyash Dubey
By Suyash Dubey
December 10, 2019
4 min Read
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Important Takeaways From The Software Testing Conference 2019

Asia’s leading software testing conference, QAI STC 2019 concluded on December 6th, 2019. The theme of this year’s STC was architecting continuous quality: think, transform, and thrive in an Intelligent future. The STC is a platform for experts to display ideas, experiments, and experiences to explore challenges and suggest techniques and innovations to overcome common problems.

Avinash’s keynote focused on the future of testing which was lauded by the top minds and became the highlight of the event.



pCloudy was the title sponsor for the event and so we got a bigger platform to showcase our contribution in shaping the future of mobile app testing.

pCloudy -STC2019
More than 500 experts from around 130 software companies gathered to learn new trends in testing, share their ideas and grow their network. There were 14 keynotes from the industry leaders and 50 professionals got a chance to take the stage and share their views about the emerging technologies.

pCloudy -STC 2019
Let’s have a look at the major learnings from this event.

Future of Testing


The STC started with a keynote by Avinash which provided insights about the future of work, applications, and testing. How “We Working” will be the primary organizational model and algorithmic management will take over the middle management to some extent. He also talked about how people will have to constantly upskill to work with the ever-changing technology and the work-life challenges will increase in the future. A digital mesh architecture will allow enterprises to build an agile, flexible, and cloud-ready ecosystem. This will enable real-time connectivity of employees, business processes, business data, and services to help address high volumes of traffic and become cloud-native and mobile-first.

Quality Engineering and Digital Transformation


There was a great emphasis on quality engineering at the STC as most of the organizations are trying to take QE to the next level. Quality engineering focuses on the end-to-end management and the basic principle is the all the teams should bear the responsibility of maintaining the quality in the process. Software QE is the assurance of high standards in the software development life cycle while implementing DevOps and Agile.

pCloudy - STC 2019
The main role is played by testers who create, implement and maintain systems used to control the quality of production processes. These people need to have a deep understanding of all the technological activities and evaluation principles.

pCloudy - STC 2019
Quality engineering methodology is even bigger in scale than the traditional QA approach and that’s the reason that QEs cannot work in silos. In quality system engineering, people in multiple roles like IT architects, designers, test engineers, project managers, business architects, etc., must cooperate to meet customer expectations. Quality engineering is driven by emerging technologies such as AI and Big Data analytics. Automation is the driving force behind turning the traditional testing into a more effective quality support model.

pCloudy - STC 2019
The quality engineering team usually partners along with the business users and the product managers for having a better understanding of the required product details to match up the problems since the starting of the product to the last stage.

pCloudy - STC 2019

Artificial intelligence, Machine learning, and IoT


The recent development in AI, ML and, IoT were the buzz creators. Experts elaborated on how augmented analytics will be utilized for creating, developing, and consuming analytics by combining these technologies. An augmented analytics engine can identify, filter, and analyze data, and then recommend what needs to be done next without the need of an IT team. These technologies will make data-driven insights accessible to a much larger set of workers.

pCloudy STC2019
The conference turned out to be really productive with good insights about emerging technologies and tools. It was a great opportunity to connect with software testing experts and professionals from around the globe. To say the least, it was a remarkable event where we got a great response and positive feedback from the crowd.

Suyash Dubey
Suyash Dubey

Suyash is a content strategist at pCloudy. He is a frequent contributor to the world's leading mobile technology blogs and tech forums. In his spare time, you will find him reading detective novels, watching a documentary or exploring a new destination.

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Single Sign On Feature in pCloudy

Suyash Dubey
By Suyash Dubey
January 25, 2019
3 min Read
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Single Sign On Feature in pCloudy

Single Sign On

Single sign on is a process of authentication where user can access multiple applications and portals with one set of credentials. With SSO a user logs in with a single ID and password to gain access to a connected system. Single sign on must internally store the credentials for initial authentication and then translate them to the credential required for the different mechanisms.

SAML 2.0
SSO services uses security assertion mark-up language (SAML 2.0) which is an XML standard that facilitates the exchange of user authentication and authorization of data across secure domains. SAML simplifies the authentication and authorization process for the user, an identity provider and a service provider. When the user attempts to access an application, the service provider will send a request to identity provider for authentication.

Benefits of single sign on
SSO reduces risk for access to third party sites (user passwords not stored externally). It also alleviate password fatigue from different user name and password combinations. Reduces IT cost due to lower number of IT help desk calls about password. Reduces time spent re-entering password for the same identity.

pCloudy SSO integration architecture
Sequence of events for integration of SAML 2.0 Authentication

  • The user attempts to reach a web application at a service provider (SP i.e pCloudy Set Up).
  • The service provider generates a SAML request and redirects the user to the IdP’s SSO URL with the generated request.
  • The IdP authenticates the user and generates a SAML response.
  • The user is redirected back to the SP with the SAML response.
  • The SP verifies the SAML response.
  • The user is successfully logged-in to the SP’s web application.

Single Sign On feature in pCloudy_1

Note: pCloudy has included this feature in Enterprise set up Private Cloud and On-Premise Cloud.

SAML assertion
SAML assertion is the XML document that the identity provider sends to the service provider, that contains user authorization. There are Three types of SAML assertion:

Authentication assertion – It proves identification of the user and provide the time the user logged in and what method of authentication they used.

Attribute assertion – It passes the SAML attributes to the service provider. SAML attributes are specific pieces of data that provide information about the user.

Authorization decision assertion – It says if the user is authorized to use the services or if the identity provider denied the request due to password failure or lack of rights of the service.

SSO solves the problem of managing the increasing number of users across an ecosystem of application and services. It is a step forward in the optimization of pCloudy integrated architecture.

Suyash Dubey
Suyash Dubey

Suyash is a content strategist at pCloudy. He is a frequent contributor to the world's leading mobile technology blogs and tech forums. In his spare time, you will find him reading detective novels, watching a documentary or exploring a new destination.

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Year 2018 at a Glance!

shivani
By shivani
December 24, 2018
5 min Read
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Year 2018 at a Glance!

pCloudy in 2018

2019 is around the corner and it’s just the time to recap on the major events and milestones of pCloudy in 2018. We thank each one of you for your immense support and trust you bestow on us that keeps us working towards improving pCloudy to meet all your testing needs.

Let’s recap:

1. User base: With an incessant growth in the app testing market, pCloudy made a remarkable progress outpacing the market growth and making more than a 100% jump in its user base. We crossed the 50,000 user milestone this year and have more than 65,000 users registered on pCloudy platform till date.

pCloudy Growth

2. Immense growth in clientele and partners: This year has been a breakthrough for us in terms of setting up a one-of its kind cloud device infrastructure for one of the biggest telecom players in India. We have set up a cloud of 200 mobile devices that can scale upto 500 devices.

200 Mobile Devices

We have also succeeded in adding some big names in our clientele to gaining confidence among the Software industry and partnering with notable ones in the industry.

We partnered with stalwarts like UST Global, Capgemini, Marlabs, Emids, Mphasis this year while enterprises like Philips, Decathalon, Aon Hewitt, On Mobile, Kony Services, LPL got added in our clientele. We are proud to say that we have replaced our competitors in most of these accounts.


Clients and Partners

3. Major breakthroughs and Product Enhancement: In our incessant effort to make mobile app testing disruptive, faster and effective, we got some major breakthroughs this year.

Feature icons

Let’s have a look at them:

a) iOSConnect: Bridging the gap for iOS development lifecycle

One of the very powerful features that we added is the iOSConnect. With iOSConnect, you can connect to an iOS Device which is present remotely and access the device as if the device is connected to your computer. With iOSConnect we are bridging the gap for the iOS development lifecycle.

b) Automation Studio: Codeless Automation Tool to scale your app tests

We have added an in-built automation studio in pCloudy platform where you can access the devices to record your test scripts and execute it in parallel on multiple devices without writing any code.

c) Simpler Appium Integration Architecture

We have released a newer and simpler Appium integration architecture to simplify your Appium test execution on Android and iOS devices with pCloudy. The newer architecture make developers’ life simpler with lesser changes in the code. And wonder what! it makes you save 50% of your app testing time.

d) TouchID and FaceID for iOS devices no more a blocker

To ease out the process of authenticating TouchID or FaceID manually every time, you can now bypass the verification in your apps using our utility.

e) Test local or Staged sites with Local site emulation

It’s a path breaking feature for enterprise mobility. Local Site emulation Testing provides a platform to test private or internal servers on any Android device present on pCloudy.

4. Bringing intelligence to mobile app testing: Our AI powered bot Certifaya has been extremely successful this year in running deep exploratory tests and crash tests for our users. Certifaya has completed more than 1000 sessions in a short span of time.

Follow Me: It is again one- of -its- kind feature of pCloudy. This feature can speed up your app testing exponentially. It lets you perform tests in synchronous mode on one device that gets replicated on multiple other devices which means we have added brains in our tools to speed up your app tests.

We have also started working on the prototype for Predictive analytics and we hope to launch it with a bang by next year.

5. Year of super successful events: 2018 has been a year for super successful events. We organized our annual event ‘TEKConnect’18‘ to bring together the best of minds and solutions in order to accelerate app testing and business outcomes. We also launched our re-imagined UI with pCloudy 5.0.

pCloudy TEKConnect Event

We also organized our first user conference, pCloudy Engage in Mumbai this year to engage with some of the best testing practitioners among our customers.

pCloudy Engage

We also participated in Techwell StarWest 2018, the biggest software testing conference in the US, and received a great response at our booth.

STC Event 2018


We were the title sponsors of Software Testing Conference in India this year and pCloudy became the talk of the town after this event. The insightful keynote by Avinash Tiwari, our co-founder on “Will AI be another Tesla for software testing” became a huge hit and we received responses like never before.

STC Event 2018

6) Recognition: pCloudy has been felicitated with the “The Smart CEO Startup50 Award: under the enterprise technology category at the prestigious “SmartCEO Startup50 Awards 2018 presented by Facebook”. It was an honor to receive the award from the renowned investor Mr. Mohandas Pai himself. He was also the chief guest at the award ceremony that day.

Smart CEO Certificate of Achievement

7) A Blend Of Work And Fun: pCloudy is not just committed to its customers but also to its employees. Bringing a smile on every pCloudian is a reward and acts as a catalyst in improving our performance. Every pCloudian believes in working hard and partying even harder.

We are thankful to each one of you for your trust and support throughout. Embarking on such a journey would have been impossible without you. We are proud of our achievements even this year but will strive to have more exciting starts and remarkable successes in 2019. We will continue to improve our products and make your experience with pCloudy a remarkable one.

pCloudians 2018

Appy Holidays and have a great year ahead!!


Happy new year 2019

shivani
shivani

She is a Product Marketer with over 9 years of diversified experience across content, branding, and product marketing. Her experience ranges from global brands to nimble startups. She is a custodian of Brand & Content, telling stories about the brand that delights customers and provides compelling business value.

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4 Emerging Trends We Witnessed at Software Testing Conference 2018

shivani
By shivani
December 12, 2018
6 min Read
Share This Article
4 Emerging Trends We Witnessed at Software Testing Conference 2018

Trends We Witnessed at STC 2018

The biggest Software testing Conference in India, QAI STC 2018 came to an end on 7th December with the most insightful and pragmatic discussion that can disrupt the software testing eco-space. The focus of the event this year was on the theme – Quality by Design: Convergence of Testing, Lean, Intelligence and Automation.

We were the title sponsors this year and so got a bigger platform to showcase the NEXT we are bringing in mobile app testing world.

software_STC2018
There was an array ideas displayed, experiments and experiences to explore challenges and suggestive techniques and best practices to successfully to overcome the common challenges.

With the top minds in software testing coming together to share the latest trends, tips on stage and through conference networking opportunities, STC this year too has succeeded in bringing forth excellent insights about future of testing in rapidly changing times. More than 30 top companies participated in this one-of its kind Expo where we have witnessed some of the monumental key developments that would shape testing landscape in the coming years.

Over 500 software testers gathered and more than 12 empanelled speakers graced the expo for 2 days. Attendees heard from experts like: Avinash Tiwari, co-founder, pCloudy, David Parker, Director, Smart Bear, Rajini Padmanabhan, V.P, QA Infotech, Anand Vaishampayan, Director – Cloud Application Migration Services, IBM, Dr. Shankar Ramamoorthy, Customer Success Officer, Harman Intl., Anupama Jayakumar, Director, Schneider Electric to name a few.

Avinash’s keynote session on “Will AI be another Tesla for software testing?” became a huge hit as he set the tone correct talking about trends like AI and Predictive Analytics that can disrupt the mobile app testing industry.



In between the sessions, the pCloudy booth was flooded with people. Our team of five did their best to answer questions and get feedback from those who are already using pCloudy as well as folks who were new to pCloudy.

pCloudy boothpCloudy booth


Q&A Session at pCloudy booth
Here are the biggest lessons that we learnt at the STC event this year:

1) Artificial Intelligence and Machine Learning are setting up new standards in mobile app testing market:

The use of Artificial Intelligence (AI) and Machine Learning (ML) in testing, tools, processes and methods have shown a significant improvements in search results, recommendations, forecasts, and other predictions.

Testing practitioners are recognizing the potential for advances in AI and ML to be leveraged for automated testing—an area that still requires significant manual effort.

Last year we came up with something which was quite new to the market, our AI-based test bot for Mobile App – Certifaya. This year we see this trend catching up.

There are quite a number of new tools focusing on NLP driven Automated Test case generation to AI driven self-healing automated tests. Good to see competition in this space! The race has just begun.

AI and ML in Mobile App testing

2) Predictive Analytics is going to disrupt the software testing ecosystem:

Another major learning at STC event this year has been the growing importance of Predictive Analytics in Software Testing. We are in the age of Analytics where the test data captured are translated into actionable insights for future improvement. These solutions proactively identify problem areas in the testing processes and indicate the way forward to achieve a high-quality software product. Predictive analytics uses mathematical algorithms and machine learning technologies to forecast outcomes of software testing procedures. This technique uses current and past data to generate insights and locate potential points of failure in software testing outcomes. This enables the development and testing leaders to proactively address issues early in the lifecycle, and hence faster and easier. The combination of test automation and advanced analytics will enable software development and testing managers to spend more time on strategic activities that drive greater business value over a longer term.

We succeeded in setting the tone right at STC this year.

Predictive Analytics in Software Testing

Our use cases on AI and Predictive analytics became the talk of the town.


predictive analytics bot open

Surely, AI and Predictive analytics are going to disrupt the mobile app testing space.

3) Digital Transformation and its impact on testing:

Most of the testing teams are already witnessing the impacts of digital transformation initiatives such as DevOps adoption and scaling Agile. From achieving quality@speed, to tooling, to team structure, to application architectures, almost everything has changed. Enterprises are already adopting shift left approach to keep pace with the growing demands from digital transformation. Shift left testing is an approach to software and system testing in which testing is performed earlier in the lifecycle (i.e., moved left on the project timeline).
Here, at STC this year, another major trend we came across was the growing importance of omni-channel testing. With digital transformation, Customers today are exploited by choices that are never ending in the actual sense of the word. But the customer expects to receive the consistent user experience across all platforms. Omni-channel User Experience Testing helps tune your digital applications and customer experience across functional tests, compatibility, usability, and app security tests.

4) No more Quality Assurance; it’s all about Quality Engineering:

Another major trend seen at STC this year was the focus from Quality Assurance towards Quality Engineering. Today, the goal of Agile is to persistently test, dissect and enhance quality throughout the development lifecycle, as opposed to only towards the end of the cycle. In this environment, mere ‘assurance’ through process monitoring will not help achieve high quality standards. Engineering quality into the management, development, operation and maintenance of IT systems and enterprise architectures is the only way organizations can ensure end-to-end quality the current environments demand.

The principles of “Shift Left” has heavily influenced the transition to Quality Engineering. Test and development teams work together in a continuous integration model and it is very important to design code which is testable and easy to integrate. This in turn allows for quick localisation of a problem and to assure individual parts are working before a significant amount of software is combined or integrated together. Dheeraj Sinha talked about how this digital transformation is changing the role of QA, the skills required, the methodology, processes involved and taking it to an all new different level. He aptly quoted- “The focus of QA shouldn’t be to find defects but to enable others to find defects.”

Share the experiences and learning you had at QAI STC event this year in comment section. Don’t forget to like us on LinkedIn for more updates and the latest information about us.

shivani
shivani

She is a Product Marketer with over 9 years of diversified experience across content, branding, and product marketing. Her experience ranges from global brands to nimble startups. She is a custodian of Brand & Content, telling stories about the brand that delights customers and provides compelling business value.

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Apple Announces 3 New iPhones This Year! pCloudy Committed to Provide Access to These Phone Faster Than Others

shivani
By shivani
September 13, 2018
5 min Read
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Apple Announces 3 New iPhones This Year! pCloudy Committed to Provide Access to These Phone Faster Than Others

pCloudy’s Commitment

For Apple lovers, Apple’s annual hardware showcase is more like celebrating Christmas in September. Apple employees work hard in the Cupertino workshop throughout the year to be ready for this day, when CEO Tim Cook takes the stage and offers the world a brand new iPhone. Infact 3 new iPhones.

Following last year’s iPhoneX, Apple announced iPhone XS, iPhone XS Max and iPhone XR. There was also a session showcasing its most powerful wearable till now – Apple Watch Series 4.

Don’t worry if you have missed the event. We have all covered it all for you. Read on our blog to find out all about Apple’s big event.

We will cover about the iPhones announced later in the blog. Here we will have a look at the other product line updates apart from major mobile product announcements and how well those products are doing and more. Here is the highlight:

  • Cook talked about all the original Apple TV programs that’s been announced so far. In addition to that, Apple just signed deals for two movies: The star wolves and elephants.
  • Apple is about to ship its 2 billionth iOS device.
  • The iPhone XS uses recycled tin and bio-based plastics (and more), part of Apple’s clean and renewable energy push.
  • Updates to the HomePod to makes it more useful.
  • Price drops on the existing iPhones, with the iPhone 7 starting at $449.
  • You’ll be able to update to iOS 12 on Sept. 17 and MacOS Mojave on Sept. 24. (Is your device upgradeable to iOS 12? Find out more here
  • Now let’s have a look at the iPhones announced in detail.

    iPhone XS and XS Max

    iPhone XS and XS Max

    Announcement of iPhone XS and XS Max come as a relief to iPhone fans who have been busy speculating and eagerly waiting for months for this big announcement. No more wait buddies! Here is a sneak peek at the 2 iPhones announced:

    • The iPhone XS Max is bigger than the Note 9, and both XS Max and the iPhone XS get a makeover inside and out.
    • The new Core ML engine for game speed was highlighted in the mobile version of Elder Scrolls: Blades and Galaga.
    • They incorporate the industry’s first 7nm CPU, the new A12 Bionic.
    • New cameras supplemented with AI-enhanced capabilities such as Smart HDR and facial feature detection (“facial landmarking”).
    • They boast better battery life.
    • Both support dual SIMs with an eSIM and a physical nanoSIM.
    • iPhone XS starts at $999, the iPhone XS Max starts at $1,099. Both are shipping on Sept. 21.

    iPhone XR

    iPhone XR

    • Since it is difficult for everyone to afford iPhone flagships, so Apple announced iPhone XR. It has an LCD-based, 6.1-inch “Liquid Retina” display.
    • It’s bigger but less expensive than the iPhone X.
    • It too incorporates the A12 Bionic chip, the same wide-angle camera as the XS models, and the same AI-driven camera features.

    Six finishes, four capacities, starts at $749. Preorders start from Oct. 19 and shipping from Oct. 26.
    This implies that time has come to bid goodbye to iPhones SE, 6S and 6S Plus. In other words, bid farewell to iPhones with headphone jacks.

    Here’s a look at the new iPhone prices compared at different locations.

    New iPhone Prices

    Apple Watch Series 4
    Apple watch series 4

    Thanks to its new zero-bezel design and having replaced the button with haptic touch regions, the new series of the Apple Watch increases its face size to 40mm and 44mm.

    • Comes with a bigger display and a smaller bezel, which offers 30 percent more screen space to display fitness stats, sport scores, and calendar information.
    • It has a better microphone and a speaker that Apple says is twice as loud as last year’s model, to make it easier to take phone calls, use the Walkie Talkie functionality, or bark commands at Siri.
    • A new dual core 64-bit processor, designed in-house, gives this one twice the performance speed, and a few new sensors make it possible for it to better track your health.
    • The Apple Watch now sends notifications when your heart rate is too low, or if your heart rhythm is irregular—helping to detect and diagnose problems early on. It can also tell if you’ve taken a hard fall, which will trigger an option to make an emergency call (literally Apple’s version of “help, I’ve fallen and I can’t get up!).
    • Most importantly, a new sensor in the Series 4 makes it possible to measure ECG, something that’s never been possible before in a consumer device. The FDA even gave it a seal of approval.
    • The watch starts at $399 for GPS, $499 for cellular. If that sounds like a serious chunk of change, some good news: The Series 3 gets a drop to $279.

    Conclusion: As pCloudy has always been committed to provide you with the newest, the fastest, this time again we commit to provide you access to these new iPhones at the earliest. Keep a watch at this space for our new Phones announcement.

shivani
shivani

She is a Product Marketer with over 9 years of diversified experience across content, branding, and product marketing. Her experience ranges from global brands to nimble startups. She is a custodian of Brand & Content, telling stories about the brand that delights customers and provides compelling business value.

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iOS 11.3 and 11.4 Available on pCloudy


We are committed to keep you ahead of others: pCloudy is one of the fastest to release support of iOS 11.3 and 11.4 beta devices on cloud.

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